Brightline — Colleen Fallon

Brightline isn't just about getting from point A to point B — it's about the journey itself. From luxurious leather seats to delicious food offerings, you'll feel like first-class every time you board the train. We gave this privately funded rail system a brand new brand, and then the team also won the RFP to lead the way on Brightline’s ultimate station opening—Orlando. We got the community excited for the opening and promoted all the ways Brightline can make their lives brighter. Like skipping the traffic, or avoiding pricey gas hikes, or giving yourself a break from the kids’ are-we-there-yets.

We made this kids’ passport to encourage families to use the train to explore South Florida. Click for full pdf.

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