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Colleen Fallon
creative director, brand storyteller, former child who talked too much
It’s the next generation of energy for the next generation. The campaign kicked off in the 2021 Superbowl locally, and continued with with 3 more :30 spots, digital videos, gifs, posts and more.
FPL has a reputation as a monopoly in Florida, but that doesn't mean they can rest on their laurels. They are evaluated by the people, and their Value Scores (a measure of public perception) can determine whether or not they get a big bonus or can convince the government regulating committees that they need to raise rates. This campaign is aimed at showing Floridians all of the progress FPL has made and the strides they are currently taking to secure a cleaner energy future for all of us.
Rate increase was approved on August 11, 2021: FPL reaches agreement to get $1.53 billion rate hike in next 4 years