Atlantis Paradise Island Bahamas is a whole vibe. Walk under a tunnel of sharks, swim with dolphins, or take on the water slides. It’s the “something for everyone” problem, not a bad one to have. But they needed help making the website more user-friendly, streamlined, and up-to-date with the latest information.
We gave Atlantis’ website a full redesign, including adding a new blog page we called “Island Time” where they can link upcoming events, showcase restaurants, and get people excited to book. The site has since won awards, like a Gold and Presidential HSMAI Adrian Awards, recognizing hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations.
Cyber Monday is a big sale day for the hospitality industry, competing with online post-Black Friday deals that typically target electronics, gadgets, and services. We brought the idea of upgrading your vacation to the Atlantis homepage where a recognizable slider button toggles on to reveal your vacation upgrade.
An alliterative campaign served as evergreen creative that targeted families, couples, golfers, and gamblers. This came in social and digital display banners. These are the storyboards for the animations.
Emails, emails, emails! We organized, pitched and delivered stories for monthly newsletters and promotional campaigns. Below is a sample of some of those emails.
