https://colleenfallon.com/work-avenue daily 1.0 2024-05-17 https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622774975742-YWG4R73E333NVXYNCZZF/Screen+Shot+2021-06-03+at+10.48.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622779452239-BDF29TFOXJZCWW2ZAQ50/Screen+Shot+2021-06-03+at+11.59.47+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622780165501-8QW2PR7E3AJD9R4EH6GA/Screen+Shot+2021-06-04+at+12.14.53+AM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622831373159-BL24RXC0EMV8UJEIYNOK/Screen+Shot+2021-06-04+at+2.28.49+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622832632546-RN1LG9V8ETR2DPI9TU1R/Screen+Shot+2021-06-04+at+2.50.10+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622856938687-DK9VBWITQRNOEKA68TXL/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622860091353-2EQXPFRA572FQ0GJYBXE/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1623035929112-BDD7NN2GJ0U2JH1L7F3S/Screen+Shot+2021-06-06+at+11.16.28+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1623101481567-F9P7YVV6N7ODELUX44EH/Screen+Shot+2021-06-03+at+10.44.50+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622775660953-7DKG5F4SS5799C89WX2Y/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1637643819403-KI1EZZPLN8ZQPFDYZGXJ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622779789452-KSGIHKU9ICU31U1D22LF/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1698464269066-KBW0SOZBUGY3VNVHDEVU/Screenshot+2023-10-27+at+11.37.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1698464780318-OMRWUX7F5LCENKBAJHDA/medical-marijuana_1200xx2579-2579-645-0.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1684856576385-G8C02FL4RNIQUEI8QQ5U/image-asset.jpeg Work - Haze Rebrand Haze, a premium cannabis brand, specializes in crafting potent and high-quality products like badder, butter, shatter, and live rosin. However, Haze's appeal goes beyond just potency. It caters to the discerning aficionado who seeks an elevated cannabis experience, engaging all their senses. From savoring the taste and aroma to achieving a specific effect, Haze understands the desires of its consumers. By prioritizing quality throughout the entire production process, from seed to store, Haze resonates with cannabis connoisseurs who appreciate excellence. In the luxury cannabis market, Haze stands out from competitors like Cookies, Jungle Boys, and Stizzy by embodying sophistication and class. It distances itself from graffiti-inspired aesthetics and skate culture associations often found in the industry. Instead, Haze exudes an air of exclusivity and superiority, delivering a product that is truly a cut above the rest. Our branding reflects this distinction, providing consumers not just superior cannabis, but an elevated lifestyle experience that sets them apart from their peers. With the tagline "Chronically Elevated," Haze playfully acknowledges its position among the best. It signifies that Haze is synonymous with superiority, taking your high to the next level. We simply can't help but be better. I had the pleasure of developing this tagline along with working on positioning, brand strategy, archetype exploration, brand guidelines, and packaging. ART: Alexander Wexler https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699239960069-M5MM90BON8WBZNWID9G8/Screenshot+2023-11-05+at+9.44.06+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699241748516-8ZAM95FFQ573BFXNKLYS/Screenshot+2023-11-05+at+10.20.39+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699242951516-Z3FLVC4ERFOSL0K62JTN/Screenshot+2023-11-05+at+10.55.33+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1683908900771-2960VFKBL9VO0V78QKRS/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699392267493-5RMN1YCSYGZLFTED1AWW/Screenshot+2023-11-07+at+4.24.10+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1705948885691-9SZZ7YXMECPII9RTKNBJ/Screenshot%2B2024-01-22%2Bat%2B1.40.43%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1698463906471-YWVAKHYIJ0BA1EC5EJFE/image-asset.png Work - Say you wanna save, don't you wanna save? https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1706654475508-ZVT977HTS9KG6ZHWXVL7/Screenshot+2024-01-30+at+5.40.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1706654991597-NXR9EHCBDOMH6RRULHI0/Screenshot+2024-01-30+at+5.48.07+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/ac0da8db-aad3-4f21-b6e0-26179b5194a4/beth2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/980704f4-1478-40c2-8d7d-82af4af78b3a/beth1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/83241f22-aff4-4f1e-b28c-969e9d236e92/beth3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/10f7e27a-fa03-447b-abf4-835afe713b32/Screenshot+2023-11-05+at+10.20.39+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/cedd231a-1454-4576-94f7-8fac3d3185b5/Screenshot+2023-11-05+at+10.19.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/6ad6c245-8c48-4fcc-a6ad-aa8bc4ca18ff/Screenshot+2023-11-05+at+10.19.27+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/5b8b7119-7654-4023-bb76-20dce70a58b3/Screenshot+2023-11-05+at+10.19.38+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/99004fec-21c7-40da-b1bc-c998d21ab188/Screenshot+2023-11-05+at+10.28.48+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/81913254-2f74-4f3a-a5e5-2dd9328fcf6f/Screenshot+2023-11-05+at+10.29.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/8823260b-617c-4f44-9dc8-3fd7c70e3a0e/Screenshot+2024-01-22+at+11.50.05+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/a82d8f4b-d194-4d13-a45b-75fafb8eea8a/Screenshot+2023-11-07+at+11.46.58+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/5029c4da-3c0d-47a3-9fe5-495d3014795e/Screenshot+2024-01-22+at+12.10.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/d494995a-5481-4864-a210-b765eff60bd8/Screenshot+2024-01-22+at+12.11.27+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/df3e68bc-fa76-4b29-ad57-b4c05bee9079/Screenshot+2024-01-22+at+12.11.07+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/b7a69901-4a19-4d5d-93fc-d3661b1cbdb3/unnamed.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/2ec70c2d-e8a2-4533-afdc-b65de8dde7b7/Screenshot+2024-01-22+at+12.22.32+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/b77a4daf-3715-4a77-b84f-afaf8401cbdd/Screenshot+2024-01-22+at+12.22.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/d27ff2c7-f63e-4063-b03a-4e3013a64a72/Screenshot+2024-01-22+at+12.23.21+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391608888-DY9ZL68CUJN54Y4EJXX9/Screenshot+2023-11-07+at+4.13.12+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391654110-2J7RHF7TTUKS7NKZAQ13/Lion+Grove+Explorers+Club+RD9+%28dragged%29+2.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391670668-QW9Y5Z1UWWSLHSTWNS8I/Screenshot+2023-11-07+at+4.12.54+PM.png Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391690658-HVSNNSR0MR3LVIVBIHP6/Lion+Grove+Explorers+Club+RD9+%28dragged%29+4.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391707764-KIF5LN3O3DZH6SV6SVLV/Lion+Grove+Explorers+Club+RD9+%28dragged%29+7.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1699391728684-U8KO9QET3UJKXBHCWNBQ/Lion+Grove+Explorers+Club+RD9+%28dragged%29+9.jpg Work https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/258222a4-afcf-4fcc-b2fe-ef5cacf59701/Lion+Grove+Explorers+Club+RD9+%28dragged%29+11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1acfdd24-d7b5-4f68-8e80-4e80aa2a2876/Lion+Grove+Explorers+Club+RD9+%28dragged%29+12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/637f876b-ceed-4a8a-a31c-cfdf65117a1f/Lion+Grove+Explorers+Club+RD9+%28dragged%29+13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/fe9edf19-a0a5-45d4-a09f-a1e82f18df7b/FPL_2020_LandPage_LUMINOSA_template_tablet+copy.jpg Work - Make it stand out In addition to video, I also crafted copy for landing pages and other related website copy. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/7143977a-5a78-4301-b307-d4aab2ee6bb1/aac+mosaic.png Work - Make it stand out Each tiles represents a show or event social media post created for the Adrienne Arsht Center for the Performing Arts. And that’s just a sample! https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/9f559880-472b-42c2-8fa3-6de610f89b93/2017+Babcock4x8Roadsign_Town_PRINTr2+%283%29.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/67abbb93-f8d7-4b29-9551-85d6d10180d9/FPL_BarretJackson-Side+Panels-2_R-2019.jpg Work - Make it stand out Display ads and banners. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/6d50f68b-f146-4062-949e-dc427f2031e9/Paper-Landing-2.png Work - Make it stand out The visual treatment of the videos also conveyed to the landing page. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/cd731305-12fc-4c18-9f48-9df14d334531/style+frames_fpl+solar+together_60sec_updated+%281%29.jpg Work - Make it stand out Here’s an example of a storyboard work for the SolarTogether explainer video series. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/0b731b79-3f33-402f-9bb1-a5bf8ac64928/nextera+Design-Booth.jpeg Work - Make it stand out NextEra Energy, parent company to Florida Power & Light, appeared at a trade show. Our team designed the booth and created all content for the screens. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/b7bf4d92-0a6d-471c-890d-b911bbcb7c6b/CITY+OF+WELLNESS.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/c9878952-22f3-443b-9071-4dbe4e2a01d2/CITY+OF+WELLNESS2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/530633b9-d377-4cc4-acde-543a13944aab/CITY+OF+WELLNESS6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/4bd7cef0-da43-49cd-aac2-2ff57c58c500/CITY+OF+WELLNESS5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/63cca68c-5c8e-40e5-a2c7-27a060cffc21/CITY+OF+WELLNESS4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colleenfallon.com/stein-avenue daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456944933692-TOA1PP8PC846S793GKKD/49.jpg Stein https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456945136383-A1K8S5BMS4FLG0IET2V8/49.jpg Stein https://colleenfallon.com/kaltes-eis-avenue daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456785006090-WSZH5IFVLDISGJ3LL92P/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456859954947-87WWGOAOAAOAP21KYC0S/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851308833-FXAMTSU2HDX9UFCNVHLF/93.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851292973-X8LOGOZN820FY9SXSSPP/84.jpg Kaltes Eis https://colleenfallon.com/vergnugungspark-avenue daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456869971895-A5SQFVQP8TDLHDK76R4P/11.jpg Vergnügungspark https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456869159945-TGH8G5ZO0L2KLL0HTZWF/11.jpg Vergnügungspark https://colleenfallon.com/schwartzweiss-avenue daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865071576-9LJLBGX0FSTBTYEQNUIM/25.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864812086-RW8U9TFHAW9J2D5YJH4R/25.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864831358-M96K19MDDRPEIWO6TV48/27.jpg Schwarzweiß https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456864939887-HMFFUNV15800UGT1G07V/28.jpg Schwarzweiß https://colleenfallon.com/warten-avenue daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851022917-I14CZYTKH20F3NT8F5T0/4.jpg Warten https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865650841-10UI2COEII1AMMBYAJ7V/4.jpg Warten https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456866729485-AU54ITLG388C0AVHY0D8/47.jpg Warten https://colleenfallon.com/contact daily 0.75 2020-02-05 https://colleenfallon.com/about daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1622731652664-CGFIBZMZXWA9DTSVX3EP/that%27s+me About - the one time i used the wired pods Usually a single air pod user, ambi-eared to maximize longevity of pod batteries. I liked my hair here though. https://colleenfallon.com/yalp daily 0.75 2020-02-06 https://images.squarespace-cdn.com/content/v1/5e3994ff6efeaf276e838f2d/1581001105615-29IHSEV255JMKUBGORH9/Yalp+Review+Page+2.jpg yalp